Although these and other memes bring relevant benefits at the feature level, as comprehensive strategies they do little to address the needs of sustainable growth in visual analytic consumption. Big data, gamification, predictive, and storytelling are recent examples of this phenomenon applied to visual analytic consumption, with each movement promising breakthroughs in understanding and utility. Tech elites have historically overestimated consumers’ attention spans and tolerance for tinkering with fussy products. You are likely familiar with the general struggle to tame technical complexity, including the endless folly of companies trying to force available technology to solve non-existent problems. This is a common exercise in the ongoing effort to find viable retail use cases for heavy-duty technology, and some are attempts to use legitimate and sophisticated techniques from statistical, scientific, or engineering applications and apply them to more pedestrian purposes. Over the years, a number of approaches to taking visual analytics “mainstream” have been tried. Conventional wisdom has long supposed it to be the use of a kipper (a strong-smelling smoked fish) to train hounds to follow a scent, or to divert them from the correct route when hunting… The origin of the expression is not known. in politics), or it could be inadvertently used during argumentation. A red herring might be intentionally used, such as in mystery fiction or as part of a rhetorical strategies (e.g. It may be either a logical fallacy or a literary device that leads readers or audiences towards a false conclusion. A red herring is something that misleads or distracts from a relevant or important issue.